Sports already inspire business. It's time to go further.
A reference for excellence
In our society, sport has become a reference for excellence.
Companies draw inspiration from it through sponsorship, storytelling, or recruiting former athletes. But beyond the image, high-level sport offers a reality: that of a proven human performance management system.
Skills transfer between sectors
Military organizations have long been models for management.
Today, sport embodies a credible and modern alternative: individual management, collective culture, real-time feedback, pressure training...
It's time to exploit this model with a new balance between performance and humanity.
The last lever for progression is the mind.
Scientists agree that humans have almost reached their physical limits.
The only field still largely unexplored to push the boundaries of performance?
We are now at the biological frontier of humanity. Physical limits have been reached. Tomorrow, progress will no longer come from the body, but from the mind. (Prof. Jean-François Toussaint, Director of IRMES)
What is true for athletes is also true for employees, leaders, organizations: it is in the mind that the difference is now made
Our commitment
At P-CUB3, we make the mind a strategic, measurable and actionable lever — in service of sustainable performance.